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65% of Marketers Don't Track Leads From Social Media [Data]

Is the primary goal of your social media initiatives to generate more and more fans and followers? It shouldn’t be. While increasing your social media reach is a great thing to aspire to achieve, more fans and followers are really just a means to an end. So what should you be hoping to achieve at the end through that increased reach? More traffic, leads, and ultimately customers, of course!…

Read full story on hubspot.com

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